🌿 self-guided: Organic Social Media Strategy Template

$68.00 $98.00

Level up your Social Media — Plan smarter, post with purpose.

This all-in-one living template helps you clarify your brand messaging, set goals, organize your monthly content, and execute a consistent social media plan — all in one place.

Our package includes a brand dossier, strategy roadmap, monthly planner, and editorial calendar.

Built for teams or solo creators who want structure, creativity, and measurable results.

When your purchase is completed, you’ll receive our “How-to” PDF, guiding you easily through the use of the template, and how to download your complete Google Sheets template.

Level up your Social Media — Plan smarter, post with purpose.

This all-in-one living template helps you clarify your brand messaging, set goals, organize your monthly content, and execute a consistent social media plan — all in one place.

Our package includes a brand dossier, strategy roadmap, monthly planner, and editorial calendar.

Built for teams or solo creators who want structure, creativity, and measurable results.

When your purchase is completed, you’ll receive our “How-to” PDF, guiding you easily through the use of the template, and how to download your complete Google Sheets template.

📘 How to Use This Template

Welcome to your Organic Social Media Strategy System — designed to help you move from scattered to strategic, and from burnout to flow. Here's how to get the most out of each section:

💼 1. Brand Dossier

Your Foundation

Start here. This is where you ground your entire strategy in your brand identity.

What to fill out:

  • Brand Positioning: What sets you apart? What space do you own in your market?

  • Visual & Verbal Inspiration: Mood board links, tone of voice notes, example posts you love.

  • Keywords: High-level terms your audience is searching or connecting with.

  • Messaging Pillars: 3–5 main messages or themes your content should reinforce.

Tip: Refer back here regularly to ensure alignment as you create content.

🎯 2. Strategy & Objectives

Your Roadmap + Rhythm

This section helps you define why you're showing up — and how often.

What to fill out:

  • Content Pillars: Define your categories (e.g., education, behind-the-scenes, testimonials).

  • Posting Frequency: Decide which days you'll post and where (IG, TikTok, email, etc.).

  • Community Engagement: Plan how you'll interact — respond to DMs, comments, polls.

  • Success Metrics: Define how you’ll measure growth: reach, saves, follows, sales, etc.

Tip: Revisit this monthly to adjust based on what's working.

🗓️ 3. Monthly Planner

Your Creative Hub

This is where ideas turn into campaigns.

What to fill out:

  • Weekly Themes: Create a narrative arc or topic focus for each week of the month.

  • Important Dates: Product launches, holidays, events, or seasonal moments.

  • Creative Asset List: Note what images, videos, graphics, or testimonials you need to gather.

  • Content Prompts: Use built-in suggestions or write your own to jumpstart creativity.

Tip: Plan 1–2 weeks ahead to give yourself breathing room.

📆 4. Editorial Calendar

Your Execution Engine

This is where your content plan becomes real, organized, and actionable.

What to fill out:

  • Post Type: Feed, Story, Reel, Carousel, Email, Blog, etc.

  • Caption / Copy: Draft or outline your messaging.

  • Visual Needs: Add what media goes with each post (photo, video, graphic).

  • Hashtags: Curate lists or save relevant ones by theme.

  • Team Notes & Approvals: Add comments or deadlines for collaborators.

Tip: Color-code or use dropdowns to track status (e.g., planned, in progress, scheduled, published).

🌱 Final Notes

  • Make a copy before starting (File > Make a copy)

  • Duplicate the Monthly Planner and Editorial Calendar tabs for new months

  • Use the system consistently — it’s built to scale with you

Let this template do the heavy lifting, so you can focus on connection, creativity, and growth.